Digital product that helps locate available parking spaces at malls. It offers a real-time map of the parking lot updated by users and staff at the moment of payment for departure. Additionally, it records the parking space and provides a return route to the vehicle based on your location
4.5/5
More than +12.000 customers
Timeline: 1.5 month Role: UX Designer
Challenge and Goals
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Investigate, identify and define a problem as a design challenge
... - Create a fully functional prototype of a digital product.
...
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Approach
Phase 0. Finding problems to solve (Not defining yet a digital solution as the only possible way to attack the problem)
- Brainstorming (Common problems we face daily)
- Double Input Graph (How Big is the problem- Urgency on the Market)
- Hipothesis Definition
Hypothesis
In huge underground parking lots, PEOPLE GET LOST VERY EASILY, not remembering the exact place where they parked
Methods
Phase 1. Confirming the Hipothesis
- 1st Interviews (5 Why’s)
- Affinity Diagram of the pains
- User Profiles (20 -35 y/o)
- Value Map – What/Solution
- The Value Proposition Canvas
Value Proposition
Customer Profile
+++ Methods
Phase 2. Understanding «A day in a Life» of our user
- User Personas
- User Scenarios (Goals and Tasks)
- Benchmarking (How do they try to solve it now?)
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User Personas
2 Different Archetypes (Routines and Personalities)
= 2 User Personas
Insight 1
Large malls in Peru are predominantly operated by “Real Plaza,” leading us to suggest a unified UI design for the app.
Insight 2
Apps like Waze or Google Maps had the option to pin your location when parking your car but NEITHER of them are widely used because of the difficulty on the Information Architecture
Final Phases
Phase 3. Involving the User in the Information Architecture
- Task flows (From User Scenarios)
- Information Architecture
- Card sorting w/ 15 Users (Optimal Workshop)
- Detailed Flowchart
…
Phase 4. UX Prototypes
- Low Fidelity Prototype (Balsamiq)
- High Fidelity Prototype (Figma)
MVP Definition
Information Architecture
Information Architecture
Flowcharts x Task flows
Figma Prototype
Figma Prototype
Project developed in the course Communication and Visual Representation 6 – 2022 -1 // Specialty in Industrial Design, Pontificia Universidad Católica del Perú
Designed by: Stefano Casafranca, Vania Guerra, Alondra Campos and Giordano Vega