We empower park maintenance personnelto record and report from their smartphones the points of improvement of the parksand the city with one objective in mind: so people with disabilities can navigate through the city without risks and dangers.
4.5/5
More than +12.000 customers
+12k
Timeline: 4 months
Role: UX Designer
Challenge and Goals
Create a New Service for the Peruvian Construction Ministry
Promote «Accesible Design» for people with disabilities
Try to solve a problem with a scalable solution
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Problem
In Peru, 10.3% of the population has some disability (INEI, 2020). After empathizing, it was concluded that they feel discriminated against due to the LACK OF INCLUSION AND AUTONOMY IN ALL CURRENT PUBLIC ENTERTAINING SPACES. (NYS Studio, 2022)
Insight
In Lima, PARKSARE KEY VENUES FOR ENTERTAINMENT.However, in Lima their design lacks security and adaptability, limiting the enjoyment and social integration of those with disabilities.
Approach
Phase 1. Empathize with the User
Netnography
Empathize with the users (Interviews)
Focus Groups w/ Experts
Phase 2. Design Process – Product Design
Brainstorm – CoDesign
Service Medium Fidelity Mockups
Rapid Prototyping (Service Specification)
Validation with Stakeholders
Co-Designing the Service Specificationwith experts and government authorities (The Peruvian Ministry of Construction)
Medium Fidelity Prototype
In the beginning, we thought that the best solution would be to do an app for everyone to report accessibility issues from their phones…After analyzing the mockups and the service with the experts: There was a barrier: THE IMPORTANCE AND COMPLEXITY OF HAVING TRUSTWORTHY DATA FROM THE CITIZENS (who are no experts in accessible design)
"We realized that effective reports would come from experts skilled in identifying inaccessible areas"
We refine solutions with relentless brainstorming. Which would you choose?
Trying to educate the ordinary person about “accessible design”
The government would hire experts to report each park
Partner with public maintenance personnel, train them, and turn them into expert reporters of accessible park design.
Phase 3. Final Product Design
Rapid Prototyping (New Service Specification)
Service High Fidelity Prototype
Figma
We made a NEW Landing Page where we show the SERVICE SPECIFICATION concept to share and receive feedback
As a member of the park maintenance staff, you will receive training and compensation for identifying design flaws during your routine job and reporting them through our app