Creando Parques ♿🧹

We empower park maintenance personnel to record and report from their smartphones the points of improvement of the parks and the city with one objective in mind: so people with disabilities can navigate through the city without risks and dangers.

4.5/5

More than +12.000 customers

+12k

Timeline: 4 months Role: UX Designer

Challenge and Goals

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Problem

In Peru, 10.3% of the population has some disability (INEI, 2020). After empathizing, it was concluded that they feel discriminated against due to the LACK OF INCLUSION AND AUTONOMY IN ALL CURRENT PUBLIC ENTERTAINING SPACES. (NYS Studio, 2022) 

Insight

In Lima, PARKS ARE KEY VENUES FOR ENTERTAINMENT. However, in Lima their design lacks security and adaptability, limiting the enjoyment and social integration of those with disabilities.

Approach

Phase 1. Empathize with the User

  • Netnography
  • Empathize with the users (Interviews)
  • Focus Groups w/ Experts

Phase 2. Design Process – Product Design

  • Brainstorm – CoDesign
  • Service Medium Fidelity Mockups
  • Rapid Prototyping (Service Specification)

Validation with Stakeholders

Co-Designing the Service Specification with experts and government authorities (The Peruvian Ministry of Construction)

Medium Fidelity Prototype

In the beginning, we thought that the best solution would be to do an app for everyone to report accessibility issues from their phones…After analyzing the mockups and the service with the experts: There was a barrier: THE IMPORTANCE AND COMPLEXITY OF HAVING TRUSTWORTHY DATA FROM THE CITIZENS (who are no experts in accessible design)

"We realized that effective reports would come from experts skilled in identifying inaccessible areas"

We refine solutions with relentless brainstorming. Which would you choose?

  1. Trying to educate the ordinary person about “accessible design”
  2. The government would hire experts to report each park
  3. Partner with public maintenance personnel, train them, and turn them into expert reporters of accessible park design. 

Phase 3. Final Product Design

  • Rapid Prototyping (New Service Specification)
  • Service High Fidelity Prototype

Figma

We made a NEW Landing Page where we show the SERVICE SPECIFICATION concept to share and receive feedback

SOLUTION

As a member of the park maintenance staff, you will receive training and compensation for identifying design flaws during your routine job and reporting them through our app

Webapp

in High Fidelity (Figma)

iOS App

Low- Fidelity Prototype in Figma 

Cooming Soon…

Team Research

Full files and documents compiled

Project Elected for the “International Accessibility Week 2022” • Event Organized by the Peruvian Ministry of Housing, Construction, and Sanitation 

Developed in the course Advanced Design Projects 1 – 2022 -1 // Specialty in Industrial Design, Pontificia Universidad Católica del Perú

Designed by “NYS Studio”: Stefano Casafranca, Nathalia Aguirre and Yeraldine Ordoñez